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Travel industry uses Facebook and Twitter to reach customers

09/10/2010| 5:05:56 PM| 中文

Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands.

Airlines are maintaining a presence on YouTube and offering deals through social-mapping networks such as Loopt. Hotels are promoting their properties through bloggers, and they're using social-networking sites to gather feedback, monitor trends and provide concierge services.

Read the full story at http://www.usatoday.com/tech/news/2010-09-07-travelsocialmedia07_CV_N.htm

TAGS: social media | Facebook
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