Mobile search is much more about location. Ecommerce search will be much more about your social connections and their experience with the same product.
If I am still typing in keywords in five years time I consider that as bad as travel agents still typing in cryptic command line messages for flight/hotel bookings. (And, yes, I understand the efficiency argument about an expert using a concise well matured language).
Read the full story at http://www.tnooz.com/2010/09/02/news/why-google-has-more-to-fear-in-travel-than-just-regulators/
