In parts one and two we discussed deciding who you want to talk to and what you want to say and monitoring mentions of your brand in social media.
But even with these steps completed it is still not time to log on and starting tweeting, updating and commentating.
Next you need to know more about your product and which segments it is attractive to.
Part Three: Start collecting data. All of it. Every single piece you can
To communicate effectively with customers you need to know that they like to do and what they want.
Social media opens up the chance to talk to every customer as an individual. Futhermore it also gives you the chance to talk to different versions of each individual (my EveryYou concept).
Read the full story at:http://www.tnooz.com/2010/08/26/news/part-three-of-four-social-media-tips-for-the-travel-supplier/
