U.S. hotel industry's performance recovery continues in July
The U.S. hotel industry posted increases in all three key performance measurements during July 2010, according to data from STR. The industry's occupancy was up 7.0 percent, revenue per available room for the month rose 8.5 percent.
“The U.S. hotel industry’s performance recovery continued very nicely in July,” said Mark Lomanno, president of STR. “The demand for rooms continued to be well above 2009 levels, and we are finally beginning to see signs of room rate recovery, especially in the higher end of the market. In the coming months, we hope to see more balanced RevPAR growth as operators begin to accelerate room rate growth.”