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Google fiddles search, does no evil for brands like Expedia

08/24/2010| 10:36:12 AM| 中文

This will either be a bit of a storm in a teacup or a fundamental change to how Google produces search results when users are searching for brands on the web.

This will either be a bit of a storm in a teacup or a fundamental change to how Google produces search results when users are searching for brands on the web.

First picked up by search blogger Malcolm Coles and now Search Engine Land, this is what is supposedly happening.

On SOME search queries for big brands (”Apple iPad” was the one Coles used), Google is returning a first page of results dominated almost exclusively by results from Apple.

What’s the wrong with that?

Well, previously the results algorithm worked by displaying the most relevant pages found across the web, based on page rank, originality of content, title, influence, etc.

Read the full story at:http://www.tnooz.com/2010/08/20/news/google-fiddles-search-does-no-evil-for-brands-like-expedia/

TAGS: Google
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