Interesting analysis produced by the Hospitality Sales & Marketing Association International and marketing firm Vizergy into hotel digital marketing.
HSMAI and Vizergy polled nearly 400 executives representing a range of accommodation suppliers including hotels, resorts, bed and breakfast and property management groups to produce the report.
Key areas of the study included web marketing, use of websites and analytics.
Read the full story at: http://www.tnooz.com/2010/08/18/news/study-how-hotels-use-web-marketing-and-social-media/
