Three alternatives to creating yet another online travel inspiration startup
Inspiration websites are not really winning the battle to become the place to start trip planning research.That is not a plan for long term success.Instead, I propose three problems that are crying for help.
It is natural for entrepreneurs new to the travel industry to focus on solving consumer problems or pain points.
Solving problems is what entrepreneurs are guided to do and consumer-facing issues are easy to spot and often look ripe for addressing.
Hence we end up with a glut of inspiration websites, social media services or product review aggregators.
Whilst there is certainly an opportunity in these sectors (for the ultimate few who capture sufficient traction to become category winners) it is becoming an increasingly obvious that sites such as inspiration websites are really focussed on web traffic arbitrage between Google and travel product suppliers and are not really winning the battle to become the place to start trip planning research.