Pressure is coming at Google from some of its biggest advertisers demanding that it plays fair when finally unveiling how it will use the $700 million acquisition of ITA Software.
Expedia CEO Dara Khosrowshahi told analysts during the company’s Q2 2010 earnings call late yesterday that the Google-ITA Software deal could have “very significant consequences” on the sector.
Highlighting Google’s “considerable market power”, Khosrowshahi said one of the main areas which Expedia will be monitoring is whether the search giant favours its own content and results over those of existing advertising partners, “whether it’s algorithmic, inside their system or hard coded”.
Please read the full story at http://www.tnooz.com/2010/07/30/news/google-ita-software-deal-expedia-boss-issues-stern-warning/