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GDS ADR up 7.5% over 2009

08/02/2010| 4:59:59 PM| 中文

According to new Pegasus data, worldwide GDS bookings realized a year-on-year increase of +6.3% in ADR, while this same figure for GDS bookings outside North America actually edged out May for the highest ADR growth year-to-date at +7.5% over 2009.

Hotel average daily rates (ADR) in both corporate and leisure travel are, for the first time since the downturn, remaining steady or growing according to July’s The Pegasus View from Pegasus Solutions. The report, drawn from billions of transactions for nearly 100,000 Pegasus customers worldwide, indicates hoteliers, even in leisure markets, are no longer feeling they have to trade deep ADR discounts for reasonable occupancy.

Global distribution system (GDS) bookings worldwide realized a year-on-year increase of +6.3% in ADR, while this same figure for GDS bookings outside North America actually edged out May for the highest ADR growth year-to-date at +7.5% over 2009. Similarly, as the pace of booking volumes eased from May levels for the alternative distribution systems (ADS), ADR for the channel compared to the prior year did not budge.

Read the full story at http://www.hotelmarketing.com/index.php/content/article/gds_adr_up_7.5_over_2009/

TAGS: GDS | Pegasus
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