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Forrester: Location-based services not ready for most marketers

07/30/2010| 4:59:10 PM| 中文

Do you want to market those girl getaways through Foursquare, Gowalla or Loopt? Hold off for now, says a new Forrester Research report, Location-based Social Networks: A Hint of Mobile Engagement Emerges.

“Forrester recommends that bold, male-targeted marketers start testing but that most marketers should wait until they can get a bigger bang for their buck, when adoption rates increase and established players emerge from the fray,” the report says.

Read the full story at http://www.tnooz.com/2010/07/27/mobile/forrester-location-based-services-not-ready-for-most-marketers/

TAGS: Foursquare | Gowalla | Loopt
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