Expedia Media, the advertising wing of the mothership, commissioned a study which found that destination marketing organizations are “significantly shifting” advertising dollars online with “some” saying that they are now spending more than half of their advertising budgets online.
The study, conducted for Expedia by Revel, says the shift from offline to online advertising comes as DMOs trim budgets and face increasing pressure from governing bodies — often states or countries, for example — to measure results.
Read the full story at http://www.tnooz.com/2010/07/21/news/expedia-american-express-when-travel-research-perfectly-aligns-with-business-goals/
