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Behavior modification? Priceline tweaks mobile app for last-minute car rentals

07/22/2010| 9:29:28 AM| 中文

Priceline integrated last-minute car-rental bidding and booking capability into its rebranded Hotel & Rental Car Negotiator app for the iPhone and iPod touch.

In September 2009, Priceline President and CEO Jeffery Boyd speculated that over time mobile offerings will change consumer behavior so that travelers will feel comfortable booking a hotel after they arrive at a destination.

Read the full story at http://www.tnooz.com/2010/07/20/mobile/behavior-modification-priceline-tweaks-mobile-app-for-last-minute-car-rentals/

TAGS: Priceline
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