BBC to integrate Lonely Planet content on new global website
The existing BBC.com carries a widget on the homepage, directing users to Lonely Planet. However, the new incarnation will, for the first time, have a dedicated travel section as one of the main channels on the site.
Fans of the BBC around the world – but not the UK – will see an overhauled website in the coming months, complete with a new travel section courtesy of Lonely Planet.
Although the UK’s publicly-funded web news service was relaunched this week, BBC Worldwide (the commercial wing of the corporation) is separately looking to revamp the entire BBC.com platform later this summer for users outside of the UK.
BBC.com is supported by advertising and has a wider remit to work with thirds partners or, in this case, utilise some of the corporation’s myriad of commercial operations.
Please read the full story at http://www.tnooz.com/2010/07/16/news/bbc-to-integrate-lonely-planet-content-on-new-global-website/