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Google's entry into travel - Extending the obsession with the air traveler

07/16/2010| 9:25:41 AM| 中文

Now if they will just shift their focus from the small niche of the travel market made up by those that travel by air, to the true mass market, the drive traveler, they may just have a blue ocean in the making.

The interesting thing about this transaction is that it is clearly targeted at expanding Google's influence in the travel industry, yet it includes a company that has invested primarily in technology to serve the air traveler, which only represents 15% of total overnight trips in the US (per the U.S. Travel Association). 

Read the full story at http://www.glgroup.com/News/Googles-entry-into-travel---Extending-the-obsession-with-the-air-traveler-49291.html

TAGS: Google
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