The interesting thing about this transaction is that it is clearly targeted at expanding Google's influence in the travel industry, yet it includes a company that has invested primarily in technology to serve the air traveler, which only represents 15% of total overnight trips in the US (per the U.S. Travel Association).
Read the full story at http://www.glgroup.com/News/Googles-entry-into-travel---Extending-the-obsession-with-the-air-traveler-49291.html