Home > Home > Facts about Google's acquisition of ITA Software

Facts about Google's acquisition of ITA Software

07/06/2010| 10:21:40 AM| 中文

Joe Buhler from PhoCusWright thinks that the more relevant Google can make the search, the more useful Google will be as a tool for planning trips.

Jeffrey Boyd, President and CEO, Priceline

"[Boyd said] if Google buys ITA Software and leverages the technology to deliver better-qualified customers to Priceline and other online travel agencies, then Google’s foray into vertical, travel search would represent an opportunity for Priceline." (Tnooz, 5/18/10)

Norm Rose, Travel Tech Consulting

"Google has done some experimenting by including hotels and prices on Google Maps, and while it's unknown how ITA information would be displayed, I think it will be innovative... For instance, you might enter the amount of money you have to spend, and then ask where can I go this weekend?" (PC Mag, 5/4/10)

Lorraine Sileo, Vice President, PhoCusWright Research

"I can see Google using ITA to provide more relevancy to the traveler and highly qualified leads and referrals to travel sites, but not becoming a full service [online travel agency]. It brings Google closer to the transaction, but fulfillment remains the purview of OTAs." (PhoCusWright, 4/23/10)

Joe Buhler, Senior Analyst, PhoCusWright Research

"The more relevant Google can make the search, the more useful Google will be as a tool for planning trips," he said. "Travel search is a huge vertical, and you can assume that Google has some interesting plans or else they wouldn't go after it." (PC Mag, 5/4/10)

Carroll Rheem, Director of Research, PhoCusWright Research

"To maintain relevance to the traveler, they need to deliver content specific to a traveler's need. I really think this is about Google trying to capture their rightful place in a very information-rich process that consumers have to go through." (Travel Weekly, 6/14/10)

TAGS: Google
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!