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VisitBritain puts faith in user generated content for new website

06/18/2010| 10:09:53 AM| 中文

After 12 months in the making VisitBritain has finally unleashed a new website for domestic and overseas tourists today.

A radical redesign, headed by digital agency SapientNitro, is at the centre of the overhaul with huge amount of space given over to maps and images.

VisitBritain says 95% of the photography will come from images taken from photo-sharing website Flickr. It is also encouraging visitors to upload their own pictures to Flickr.

Read the full story at http://www.tnooz.com/2010/06/16/news/visitbritain-puts-faith-in-user-generated-content-for-new-website/

TAGS: VisitBritain
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