VisitBritain puts faith in user generated content for new website
After 12 months in the making VisitBritain has finally unleashed a new website for domestic and overseas tourists today.
A radical redesign, headed by digital agency SapientNitro, is at the centre of the overhaul with huge amount of space given over to maps and images.
VisitBritain says 95% of the photography will come from images taken from photo-sharing website Flickr. It is also encouraging visitors to upload their own pictures to Flickr.