A radical redesign, headed by digital agency SapientNitro, is at the centre of the overhaul with huge amount of space given over to maps and images.
VisitBritain says 95% of the photography will come from images taken from photo-sharing website Flickr. It is also encouraging visitors to upload their own pictures to Flickr.
Read the full story at http://www.tnooz.com/2010/06/16/news/visitbritain-puts-faith-in-user-generated-content-for-new-website/