Google has established itself as the dominant leader in search engine technology, commanding about 65 percent of the market in that area, ahead of both Yahoo and Microsoft’s Bing by a considerable margin.
Traditionally, Google has focused on general or universal search, meaning you can type any term, phrase or keyword into Google, and it will quickly find you relevant links and Web sites.
But industry experts are now pointing out the benefits of so-called “vertical search” which is a much more focused type of search for a particular topic area. This has become apparent in travel and tourism with the rise of sites like Kayak and Mobissimo.
Read the full story at: http://www.fptci.com/index.php?option=com_content&view=article&id=1516:meet-the-next-big-thing-in-online-travel-google&catid=15:business-news&Itemid=32
