Kayak has quietly introduced mobile display ads into the search results screens of its iPhone app.
Launched in mid-May, the initial advertisers include Holiday Inn Express, InterContinental Hotels, hotels.com and CarRentals.com.
The display ads appear at the bottom of search results pages in the Kayak Flights iPhone app.
Read the full story at: http://www.tnooz.com/2010/06/04/mobile/kayak-introduces-advertising-into-its-iphone-app/
