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Revealed: first details of Kayak booking assistant

06/07/2010| 1:13:45 PM| 中文

Kayak searches online travel agency and supplier websites and doesn’t handle bookings — but in a couple of weeks it will begin to take your flight “orders” for Virgin America, Hawaiian Airlines and Frontier Airlines via Kayak’s free iPhone app.

Kayak searches online travel agency and supplier websites and doesn’t handle bookings — but in a couple of weeks it will begin to take your flight “orders” for Virgin America, Hawaiian Airlines and Frontier Airlines via Kayak’s free iPhone app.

Frustrated with the lack of click-throughs to supplier websites through its mobile apps, the travel metasearch company has added a UI layer, branded Kayak Connect, to its iPhone app in the hope that it will make it easier for consumers to complete supplier bookings.

While Kayak.com gets about a 15% click-through rate to airline websites, the mobile apps attract only about a 5% click-through rate, officials say.

Read the full story at:http://www.tnooz.com/2010/06/03/mobile/revealed-first-details-of-kayak-booking-assistant/

TAGS: Kayak
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