It used to be that Trip Advisor was the only major player in hotel reviews. However, consumers now have many other ways to vent frustrations or express positive experiences - and they’re all online on their phones accessing social media platforms.
Two consumer trends are converging in the hotel review process. The first one is the adoption of Smart Phones as a primary communication tool and the second is the ‘immediacy’ consumer, one that wants to communicate their experiences and touch their communities in the ‘now’. Neither of these trends are going away. eMarketing predicts that mobile and Smart Phones are going to double in the next two years.
Read the full story at http://www.hotelmarketing.com/index.php/content/article/dynamic_versus_static_hotel_reviews/
