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British Airways readies for next major step with mobile

05/14/2010| 9:36:50 AM| 中文

UK carrier British Airways is not letting planned strike action thwart its ongoing mobile strategy and is gearing up for a significant ramping up of its efforts.

The airline will soon be celebrating almost two years since it became one of the first airlines to launch a mobile application for customers through the Apple iPhone, but is now preparing to unveil a raft of new functionality in a major upgrade of the app.

Read the full story at http://www.tnooz.com/2010/05/11/mobile/british-airways-readies-for-next-major-step-with-mobile/
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