If Google buys ITA Software and cuts off ITA’s contracts with travel metasearch and airline websites, will Expedia try to fill the void?
Kayak co-founder and CEO Steve Hafner says the metasearch company has been evaluating Expedia’s Best Fare Search air search and pricing engine “and we like it. Plus, it seems to be cheaper than ITA’s QPX.”
The travel industry has been abuzz with rumors that Google will buy ITA, launch its own metasearch solution and possibly cut off ITA’s powering of metasearch websites like Kayak and airline websites such as Continental and many more.
Suddenly, Expedia is talking about its decade-old Best Fare Search, which is the main airfare search and pricing engine for Expedia-branded websites in the U.S., Canada, the U.K., Germany, France and Italy, and the Expedia Affiliate Network.
Read the full story at:http://www.tnooz.com/2010/05/10/news/if-google-reins-in-ita-software-would-expedia-ride-to-metasearch-rescue/
