TripAdvisor eyes Amazon strategy and launches affiliate scheme
Tripadvisor will be unveiling yet another revenue stream May 5 as it looks to build on the example set by book retailer Amazon by entering the affiliate marketing sector.
Tripadvisor will be unveiling yet another revenue stream later today as it looks to build on the example set by book retailer Amazon by entering the affiliate marketing sector.
The programme is being run by Commission Junction and looks like being a major part of the TripAdvisor’s new strategy to push into new revenue areas following the launch of its Business Listings and Tourist Board Pages.
The global programme replaces an existing but lighter version.
Affiliates will be able to take a 50% commission on revenue generated via TripAdvisor commerce links, presumably their existing advertising.
Read the full story at:http://www.tnooz.com/2010/05/05/news/tripadvisor-eyes-amazon-strategy-and-launches-affiliate-scheme/