According to a new study by PhoCusWright, 43% of online travel shoppers have abandoned a booking because the final product price and/or fees were higher than they were willing to pay.
Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience in travel. The complimentary whitepaper examines five aspects of online travel - satisfaction levels, speed expectations and tolerance, activities during page loading, reasons for abandonment and reactions to technical issues.
The whitepaper states the following key findings:
- Travel doesn’t disappoint: The vast majority of travelers are somewhat to very satisfied with their online travel shopping experiences;
- Three-second rule: 57% of online shoppers will wait three seconds or less before abandoning the site;
Read the full story at: http://www.hotelmarketing.com/index.php/content/article/hidden_hotel_fees_may_cost_you/
