United-Continental wasting no time with merger website
The boards of United Airlines and Continental Airlines approved the mammoth merger at 2nd may, but the ink hardly was dry when they published a spiffy merger website at 3rd May.
The boards of United Airlines and Continental Airlines approved the mammoth merger yesterday, but the ink hardly was dry when they published a spiffy merger website this morning.
It’s a great communications move as the website answers many top-of-mind questions, including:
The combined airlines would be called United Airlines, but use Continental logos;
Continental CEO Jeff Smisek would be CEO, United CEO Glenn Tilton would be nonexecutive chairman, and Smisek would become chairman at Tilton’s exit in two years;
There will be roughly equal numbers of management from each airline;
United shareholders will have a majority stake and the merged airline would be headquartered in Chicago;
The merged airline would deliver $1 billion to $1.2 billion in annual synergies by 2013.
Read the full story at：http://www.tnooz.com/2010/05/03/news/united-continental-wasting-no-time-with-merger-website/