The boards of United Airlines and Continental Airlines approved the mammoth merger yesterday, but the ink hardly was dry when they published a spiffy merger website this morning.
It’s a great communications move as the website answers many top-of-mind questions, including:
The combined airlines would be called United Airlines, but use Continental logos;
Continental CEO Jeff Smisek would be CEO, United CEO Glenn Tilton would be nonexecutive chairman, and Smisek would become chairman at Tilton’s exit in two years;
There will be roughly equal numbers of management from each airline;
United shareholders will have a majority stake and the merged airline would be headquartered in Chicago;
The merged airline would deliver $1 billion to $1.2 billion in annual synergies by 2013.
Read the full story at：http://www.tnooz.com/2010/05/03/news/united-continental-wasting-no-time-with-merger-website/
