British Airways targeting social media with first trip for bloggers
It appears that even British Airways is changing colours with its first ever press trip targeting travel bloggers this week on a jaunt to New York on its relatively new London City to JFK business-only route.
Much is made of how press trips have typically focused on traditional print and broadcast media journalists when showing off a new destination or product.
But in recent years travel bloggers have started to enter the minds of travel companies, especially as they often have tremendous influence through various social networks as well as their own sites.
Read the full story at http://www.tnooz.com/2010/05/03/news/british-airways-targeting-social-media-with-first-trip-for-bloggers/