How will Thomas Cook become a top European online travel agency?
Even in an industry full of hyperbole the claim by tour operating giant Thomas Cook that it will become one of the top online travel agencies in Europe needs examining.
The London-listed PLC, headed my CEO Manny Fontenla-Novoa, says it has identified a gap in the marketplace to wade and challenge the likes of Expedia and Priceline to become a dominant online travel agency.
The company said at its investor day in March 2010 that it saw a major opportunity to come in against the established players because the dynamics (and, indeed, fragmentation) of the European sector were fundamentally different to that of the US, where Expedia, Travelocity, Orbitz and Priceline run the lion’s share of the OTA business.
Read the full story at http://www.tnooz.com/2010/04/27/news/how-will-thomas-cook-become-a-top-european-online-travel-agency/