Some interesting figures from UK digital agency Greenlight Search which shows that size and brand does not matter when it comes to exposure in natural search results.
In a wide-ranging report looking at different elements of travel search, Greenlight found that a number of smaller players than the well known top 20 websites were found competing head-to-head for recognition in search results.
Greeenlight calculated that approximately 8.3 million worldwide holiday-related searches were carried out in February 2010, so has worked out how many different travel brands would have featured on page one during this period.
Read the full story at: http://www.tnooz.com/2010/04/26/news/stats-big-travel-brands-do-not-dominant-natural-search-in-google/
