If the US presidential election of 2008 was the first occasion that social media played a major role in politics, then perhaps the ash drama of 2010 will be the most significant so far in travel.
The hyperbole that often accompanies social media may on this occasion be justified, it appears, with one senior airline executive who unfortunately did not want to be named saying services such as Twitter played a significant role in relaying information to passengers.
Shortly after the situation started unfolding in the early hours of Thursday 15 April the crisis management training of many travel companies was given a new dimension as airports across the UK and later the rest of Europe began shutting down and many passengers turned to the web for information.
Read the full story at:http://www.tnooz.com/2010/04/19/news/how-social-media-came-to-the-fore-in-the-european-ash-crisis/
