Amadeus achieved a strong level of performance in 2009 in Asia Pacific and the Middle East and Africa, two of its key potential growth markets, despite the slump in regional travel due to the global economic recession.
In Asia Pacific, Amadeus grew its market share of travel agency air bookings to 33% for Full Year (FY) 2009. Amadeus Asia Pacific also processes the largest number of online travel agency bookings, with more than a 51% market share. The primary drivers of this market share growth were gains in Australia, Hong Kong, Indonesia and Malaysia. Amadeus also increased its headcount in Asia Pacific by 15% to more than 1,400 employees and opened three new offices – in Bali, Indonesia; Koh Samui, Thailand; and Yangon, Myanmar.
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