European tour operating giant TUI Travel is to begin a gradual roll-out of its Cheqqer user generated content site following the success of a Dutch pilot scheme.
Launched in Holland in late-2009 as a new division within the TUI empire, Cheqqer has grown at a rapid rate to attract around 780,000 reviews and a peak of 250,000 unique visitors in the peak holiday booking month on January.
Perhaps more importantly for Cheqqer, which has its own P&L in within TUI Travel, is how quickly it has secured a string of major advertisers to the site including Expedia, Booking.com and other European tour operators outside of the TUI portfolio.
Read the full story at:http://www.tnooz.com/2010/04/08/news/tui-showing-faith-in-media-revenue-as-cheqqer-expansion-across-europe-begins/
