The face of the U.S. hotel industry’s recovery is taking on a different look.
According to STR’s revised forecast for 2010 and 2011, recovery could be influenced by things such as tax changes and health-care reform. The means a rebound will come quicker in 2010 but could get slow as 2011 unfolds.
“We think the recovery will pick up its pace during the second and third quarters of this year, then it will moderate,” said Mark Lomanno, STR’s president.
The results of that thought process: Occupancy in 2010 will increase 1.9 percent to 55.8 percent (the previous forecast was for flat occupancy); average daily rate will decline 2.3 percent (the previous forecast was for ADR to decline 3.2 percent); and revenue per available room will decrease 0.5 percent (the previous forecast was for RevPAR to drop 3.2 percent).
Read the full story at: http://www.hotelmarketing.com/index.php/content/article/str_projects_better-than-expected_2010/
