Air Asia claims social media victory, admits huge resources needed to manage
AirAsia's Facebook Fan Page exceeded the 200,000-fan base last week.Kathleen Tan, regional head of commercial, says that it really needs huge commitment and resources to manage 24/7 or it may backfire.
AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000-fan base last week.
The company even claims reaching such heady heights now positions it as the leader in social media marketing.
Kathleen Tan, regional head of commercial, says that its Facebook Fan Page has enabled the airline to steer away from the usual limitations of conventional marketing, “which consumers are no longer reacting to”.
The forum-like nature of Facebook has been a catalyst for AirAsia to move into new media and digital marketing, further enhancing its e-commerce nature, she adds.
Read the full story at:http://www.tnooz.com/2010/04/07/news/air-asia-claims-social-media-victory-admits-huge-resources-needed-to-manage/