Many hotels and destinations have recently approached TIG Global and asked about improving their social media visibility. While there is no firm method of optimizing your Web 2.0 content, there are best practices that can improve your performance. Below, you’ll find ten of our favorite best practices that can easily be implemented to increase your followers as well as your web traffic.
Keep the CONVERSATION going
Like its name suggests, social media is, by nature, well – social. Think of websites like Facebook and Twitter as extensions of your network of friends. Unlike, say, strangers at the grocery store, it’s perfectly okay to reach out to someone you’re connected with on a social networking and say “hey, how are you doing?” – so long as you do it effectively. Instead of just talking, try to ask questions of your fans and followers. Encourage them to post content on your Facebook page. Check your @ replies on Twitter and your Direct Messages (DMs) often – if someone has a question, be proactive in your response. Even if the comments and feedback on these sites are negative, you can turn the experience into a positive one with a fast and timely response.
Read the full story at http://blog.tigglobal.com/index.php/uncategorized/eye-on-the-industry-getting-social-the-best-of-the-best-practices/
