With so many choices in booking channels, your hotel’s marketing decisions have compounded in complexity. Driving the proliferation of Web bookings are such new and evolving online channels as mobile applications, social media, and behavioral networks. The recipe for success is all in the right mix of channels.
Consumers are increasingly choosing the convenience of mobile keyboards and keypads to book their hotel stays. Today, a typical booking scenario for a typical guest may look like something like this. Surf the mobile Web for hotels from an iPhone, check out hotel offers on Facebook, and read guest reviews through TripAdvisor. Book a hotel. Remember that this trip is a special occasion. Return to the hotel website from your office computer to upgrade to a suite and reserve a day in the spa. Reservation complete, all without a phone call.