Consumers are increasingly choosing the convenience of mobile keyboards and keypads to book their hotel stays. Today, a typical booking scenario for a typical guest may look like something like this. Surf the mobile Web for hotels from an iPhone, check out hotel offers on Facebook, and read guest reviews through TripAdvisor. Book a hotel. Remember that this trip is a special occasion. Return to the hotel website from your office computer to upgrade to a suite and reserve a day in the spa. Reservation complete, all without a phone call.
Read the full story at http://www.hotelmarketing.com/index.php/content/article/while_mobile_hotel_bookings_surge_traditional_channels_hold_their_own
