Holidaymakers are now booking trips based on online travel reviews rather than glossy publications.
Reviews written by strangers on independent websites such as TripAdvisor, search results on Google and word of mouth advice from family and colleagues are more influential than brochures, advertising, media reviews and advice from travel agents when it comes to booking holidays, according to the study.
The survey of 1,375 consumers found a quarter now used online reviews by strangers to determine their travel plans, compared to 13 per cent who used travel programmes and 11 per cent who used magazines and newspaper supplements.
Read the full story at:http://www.telegraph.co.uk/travel/travelnews/7472220/Death-of-the-travel-brochure-as-holidaymakers-opt-for-online-reviews.html
