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YourSingapore launch triggers another round of soul searching

03/16/2010| 9:18:47 AM| 中文

The launch of Singapore Tourist Board’s new brand and digital strategy has gotten the sector talking.Some call it innovative, others wonder whether it is too whizzy.So what’s the buzz?

The launch of Singapore Tourist Board’s new brand and digital strategy has gotten the sector talking.

Some call it innovative, others wonder whether it is too whizzy. The proof is in the durian pudding, as we may say in “YourSingapore”.

So what’s the buzz?
 
The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy – YourSingapore – at ITB Berlin this week, and already the blogosphere is abuzz with chatter.

Read the full story at: http://www.tnooz.com/2010/03/12/news/yoursingapore-launch-triggers-another-round-of-soul-searching/

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