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The need for a more holistic approach to revenue management

03/12/2010| 9:05:14 AM| 中文

Revenue management of hotel inventory has long been the practice for hoteliers worldwide. However, for the most part, traditional hotel revenue management is focused purely on maximizing sleeping room revenue with no regard for any other revenue associated with the hotel guest.

Revenue management of hotel inventory has long been the practice for hoteliers worldwide, both large and small, chain and independent. Hotel operators understand and accept the need to forecast customer demand at some level of detail and recommend product availability conditions that will deliver the maximum revenue based on that demand. However, for the most part, traditional hotel revenue management is focused purely on maximizing sleeping room revenue with no regard for any other revenue associated with the hotel guest.

Read the full story at http://www.hotelmarketing.com/index.php/content/article/the_need_for_a_more_holistic_approach_to_revenue_management/
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