Singapore shifts emphasis to consumer with YourSingapore launch
Recognising that media consumption habits have changed and that people have also changed the way they plan and book their travel, the Singapore Tourism Board has launched a new brand, YourSingapore.
At the heart of the new service is a website that will allow people to personalise their experiences, post and share reviews and transact through a metasearch interface, among other things.
The STB says YourSingapore will allow travellers to conceptualise and plan their individual Singapore travel itinerary.
Read the full story at http://www.tnooz.com/2010/03/08/news/singapore-shifts-emphasis-to-consumer-with-yoursingapore-launch/