When travel technology companies also turn into marketing firms – Travelport and Avvio
Two almost simultaneous bits of news emerging today showing how traditional travel technology firms have turned to disciplines in media to establish new revenue streams.
At one end of the scale, GDS giant Travelport has announced it has created a global division to handle online display advertising for its airline, hotel and car hire customers on third party platforms in travel agencies.
The other end sees Avvio establish an affiliate marketing system of its own to run advertising campaigns on publisher sites identified as strong lead-gen contenders for small or independent hotels.
Read the full story at http://www.tnooz.com/2010/03/01/news/when-travel-technology-companies-also-turn-into-marketing-firms-travelport-and-avvio/