Everybody loves a reward. But as consumers become more sophisticated, just getting tossed what they perceive as generic offers, savings and incentives simply won’t cut it. Their demands and tastes are changing and hoteliers looking to create genuine loyalty need to rethink the way they approach their programs.
According to a new survey from the Chief Marketing Officer (CMO) Council, customers are craving the notion that hotel operators understand them and their needs. More and more customers are expecting highly personalized content with offers that feel as if they were designed specifically for them. And this revelation means that the days of mass blasts with general offers are no longer acceptable.
We’ve entered a world where customers demand the right offer at the right time for the right price. And unless you’re Nostradamus, this is a formidable challenge.
Read the full story at: http://www.hotelinteractive.com/article.aspx?articleid=16247
