Best practices for a top ranking on TripAdvisor
Many hotels aspire to achieve top ranking in TripAdvisor’s popularity index. In New York, HKHotels dominates the charts, with all four of its properties in the top five rankings. This article takes a closer look on how they achieved this.
Many hotels aspire to achieve top ranking in TripAdvisor’s popularity index, but HKHotels in New York dominates the charts, with all four of its properties in the top five rankings. Did they pay someone off at TripAdvisor? Write bogus reviews or complex algorithms?
I thought hoteliers could learn a thing or two from the company, which owns and operates Hotel Giraffe, Casablanca Hotel, Hotel Elysée and the Library Hotel. So I contacted Adele Gutman, VP of Sales & Marketing. Turns out the secret is good old-fashioned hospitality. Here’s a condensed version of my interview.
Read the full story at http://www.hotelmarketing.com/index.php/content/article/best_practices_for_a_top_ranking_on_tripadvisor/