5 Ways Airlines and Hotels Can Drive Revenue with Social Media

Social media is no longer the “new” thing, especially for airlines. JetBlue has over one an a half million followers on Twitter. Lufthansa allows passengers to update their Twitter or Facebook status about where they are in the sky. AirAsia drives buzz about its new destinations through custom micro-sites. However, most airlines (and airports and hotels) are still struggling to earn direct revenue from their social media efforts.

Yet if Dell can make $6.5 million from Twitter, why can’t airlines? Here are five ways that social media can directly drive dollars for airlines (and other travel companies, like hotels).

Read the full story at: http://mashable.com/2010/02/09/airlines-hotels-social-media/