Yahoo patents new mobile ad technology to work out where the user is traveling
There is so much focus on Google and Apple in the mobile phone market that it may come as a surprise to hear that Yahoo is the tech firm knocking on the door of the patent office.
The company has this week filed a new application at the United States Patent and Trademark Office in Alexandria, Virginia.
The technology, developed by Sorren Riise and Devesh Patel in the UK, works firstly by understanding via the handset which direction a user is travelling.
Read the full story at http://www.tnooz.com/2010/02/05/mobile/yahoo-patents-new-mobile-ad-technology-to-work-out-where-the-user-is-travelling/