Europe’s travel market took a hit in 2009. According to the most recent “European Online Travel Overview” by PhoCusWright and PricewaterhouseCoopers (PWC), total spending on nonbusiness travel was an estimated €214 billion ($300 billion) for the year, down from €239 billion ($335 billion) in 2008.
These losses were limited to offline channels, however. Online sales fared far better, rising 0.4% to remain at about €68 billion ($95 billion).
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