A TripAdvisor deal to place its facilitated-hotel-search offering, TripAdvisor Check Rates, as well as deals from sister Expedia Inc. company BookingBuddy on Yahoo Travel expands TripAdvisor’s advertising network, but can’t be welcome news for Travelocity or deal-publisher Shermans Travel.
Travelocity powers air, car, hotels and cruises on Yahoo Travel, but has seen its stature on Yahoo Travel diminish over the years. At one point, Yahoo Travel displaced Travelocity as its default for travel search and gave priority instead to Yahoo’s metasearch unit, FareChase, until Yahoo shuttered FareChase, as a non-core business, early last year.
Read the full story at: http://www.tnooz.com/2010/01/15/news/tripadvisor/