New Expedia branding – why taglines are more than just a few words
Expedia has unveiled a new logo – an event usually of biblical proportions and almost guaranteed to get the advertising community to huff and puff over it for a few days.
The new logo has, in the words of one ad creative and branding blog, lost the “playfulness” of the old version in favour of a “dull and generic” rendering of an aircraft. They’re not very happy with the fonts either.
Tnooz Node Tim Hughes also suggests it marks a newer image for a new decade – “a world of darker hues and serious companies”.
Read the full story at http://www.tnooz.com/2010/01/04/news/new-expedia-branding-why-taglines-are-more-than-just-a-few-words/