The initial benefit of throwing the doors open to the world’s stock exchanges is a well-trodden path for travel firms as it gives the listed company access to growth capital from the outset, opportunity to create an acquisition warchest, ability to spread the equity base, and the chance to reward the best management and staff.
See the full story at http://www.tnooz.com/2010/01/04/news/five-travel-tech-ipos-for-2010/