PhoCusWright’s 5 online travel predictions for Europe in 2010
Europe may still be experiencing the effects of the recession, but online travel continues its upward march across the continent's diverse and complex markets, according to travel industry research firm PhoCusWright Inc.
Changes in the economy and the travel industry have driven significant shifts in how consumers shop for and purchase travel. PhoCusWright’s European Online Travel Overview Fifth Edition analyzes the dynamics of online and offline travel distribution across Europe’s major travel markets.
Here are five predictions for the European online travel market in 2010 from the new report:
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