You’ve heard of user-generated content? Well, Glassdoor.com tapped into employee-generated content — i.e. the opinions of the rank-and-file — and picked Southwest Airlines as #1 in its Top 50 Best Places to Work, 2010, in the USA.
Although the Glassdoor board includes a quartet of former or current travel industry heavyweights, all with Expedia pedigrees, the fact that a travel company, an airline, topped the list is a coincidence because this ranking is based on employee sentiment from each of the corporations being scrutinized.
See the full story at http://www.tnooz.com/2009/12/16/news/glassdoors-employee-generated-content-picks-southwest-airlines-as-best-place-to-work/